The impacts of COVID-19 have driven many of us to take a long hard look at our health. Dragging the old scales out from the cupboard and questioning whether our lifestyles are as healthy as they could be. Maybe even trying out some new health products?
Since the onset of COVID industry analysts have witnessed an uptick in the demand of health and wellbeing products, particularly with products that boost immunity.
For many suppliers of these health products, the main pathway to overseas markets has been through ecommerce.
This case study examines our past work with a client who was looking to export health products to the USA and UK.
There is a huge demand for health food in North America. The US is high on the list of targeted export destinations. This means it is extremely competitive. It also has a great number of stringent compliance hurdles that make it difficult to break into.
The company’s main hurdle was they didn’t have the time or internal experience to navigate exporting to a new market. Initial meetings with the team identified they were very good at product development and brand building, which secured them great success domestically.
They engaged CVEN because they had identified the opportunity for expansion in the new market, but were stuck on how to go about getting their product into the hands of the consumer.
This is something the CVEN team is very experienced with. We developed a program for the company that focused on the following:
1: Confirm import/export compliance requirements and documentation/certification pathways.
2: Undertake a competitive analysis of products already in the market, competitor communication, distribution channels and retail & landed cost pricing.
3: Confirm the label requirements and how to integrate the required changes into the current production models.
4: Cost/logistics scenarios to provide management with various pricing strategies and delivery models that ensure product could reach the market at the right price point while maximising profits.
5: Identify and engage the right foreign partners to see the project progress with the least amount of risk.
We’ve distilled this list from many hours of hard work from both the CVEN team and the client. But as you may have already noticed, it highlights a lesson that’s common across all our case studies. Whether you’re exporting health products to the USA or wine to Asia, you need to get the details of your export process right from the start. This way you’ll only have to do it once and you can concentrate on what you do best.