The first step when tailoring your marketing pack for export is always research. While our clients usually know their domestic competitors like the backs of their hands, it is important to consider that in an international market you will have competitors from all over the world, not just Australia and New Zealand. CVEN spends a lot of time researching our client’s competitors with a focus on what our clients are doing differently – what makes them stand out and puts them at an advantage?
Another key part of the research for our clients is to gain an idea of that market’s priorities. While importers in one market may consider it important that they can see every detail of your production, others may be more interested in your level of experience and the awards you have won…every market is unique, so it is important to get to know their expectations.
If you need any assistance you can reach Export Management Company in Australia.
Once we have pieced together a clear picture of the audience, my task is to work with our clients to adjust the message from their existing marketing to better suit the needs and expectations of their export market. This doesn’t always mean a total overhaul of our client’s content – it often involves tweaking what they already have to pull the focus more to the parts of their message that hit home with their new audience.
When building export marketing packs for clients, we always work with professional translators for non-English speaking markets. Google translate may seem like an easy option, but it is important to work with a translator that can make sure your marketing materials express the right tone and nuance, as well as carrying your brand’s voice. It may not seem important, but it will ensure your message isn’t lost in translation and will show your potential customers that you are committed to their market.
A picture paints a thousand words, and professional visuals can go a long way. It is important to communicate your message with more than words alone, as too much text may cause the reader to lose interest. Wherever possible it is better to combine shorter paragraphs with a relevant photograph or an infographic. This helps communicate your message in a faster and more engaging way than text alone, as well as driving home a strong visual brand.
